Too Cool for British Rule

Wear your service! Whether it’s your relentless pride in America, your dedication and time spent in the Military, or have family who served, we are YOUR brand. Our brand focuses on subtle designs, developed to show a sense or pride in service and America. Surely, you will get the occasional head nod from other Veterans when wearing our brand. Printed on a 100% cotton shirt.

Our shirts are fitted. If you like a looser fit, we suggest that you choose the next size up. Please see size chart link above for more info.